These four conferences had quite different contributors and audiences, but the findings are consistent. Nonetheless, it is of interest that compared with 2017 there were fewer people generating original content at each of these medical conferences in 2018. Now of course 3 data points do not demonstrate a trend: you need 10-12 points or more for a run chart. The answer to the question whether we have passed peak tweeting is: “It’s too early to say whether we have passed the peak, but we quite possibly have, and conference tweeting is certainly evolving”. It reports on 3 years of tweeting (2016-18) about four conferences (two public health, one anaesthetics, one quality improvement conference). Instead, this analysis uses raw data, breaking down results for tweeters and retweeters. Popular social media tools produce quite misleading results, combining tweets and retweets, tweeters and retweeters, reporting potentially huge audiences based on questionable assumptions. This blog sets out to answer the question: “Have we reached peak tweeting at medical conferences?”. Twitter is an important way of summarising and sharing information from conference. Conferences are an important way of sharing new medical and scientific knowledge.
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